We business owners know that we are highly grateful for our wonderful employees. We could not succeed to the degree that we do without a strong team! However, once in a while, the team also needs to be reminded that they could not succeed without the wonderful leadership and generosity of you, the employer. The gratefulness needs to be given both ways. As a “gentle reminder,” last month I prepared and delivered a handout to my 13 employees. It outlines 27 “things” that Tom and I do for them that is purely optional. May I remind you, paying your employee a wage for their work is the only thing … [Read more...]
Family and Business Travel
One of the greatest benefits of owning your own business is the rewards of traveling for business and CE courses. We have taken many great trips with the kids over the years. Are your kids employees? If not, they should be - not only for the benefits of travel but many other benefits. I have told my dental students that after they own their own business, they should never again take a trip without it being around or have some type of business involved. Even if it is just the ADA (in Hawaii next year) Session. The trip to Cabo…100% write off. That is why they have these meetings in exotic … [Read more...]
Video Testimonials
Having a patient give you a video testimonial for your website or YouTube page can do wonders for your business. It’s a proven fact that people will stop and look at videos much more than read text (ask Facebook). Many businesses think that it will take too long and that expensive equipment is needed to make a “professional” quality video. Wrong! If your patient has 1 minute and someone in your office has a cell phone (LOL), you are ready to go. Ask your satisfied patient if they would give you a favor and do a quick 30 second to 1 minute video telling about their positive experience … [Read more...]